COLORFUL LITECUBES ADD LIGHT-HEARTED FUN TO SOCIAL OCCASIONS
LITECUBE USES RANGE FROM PRACTICAL TO PROMOTIONAL
(San Diego, California) It's a product that gives new meaning
to the term "Give me a light."
Now a product called Litecubes is giving consumers an interesting
and entertaining way to "see the light." Litecubes
are realistically designed one-inch clear plastic blocks that
resemble frozen ice cubes. What makes the product unique is a
battery-operated light inside the Litecube that illuminates the
cube (and whatever it is submerged in) from the inside out.
"For the quintessential low-tech, gotta-have-it
party gadget, look no further than the Litecube." (I.D.
Magazine, May 2001)
"The gem of the International Housewares Show....Best line
of the show: 'Your drink gets lit before you do.'
This was reference to the curiosity of the show, the Litecube,
a gel-filled plastic cube that cools drinks and lights on and
off when tapped." (Elise Anthony/Dallas Morning News, Jan
"It's like fire and ice," says Litecubes inventor
Carl VanderSchuit. "Imagine a waterproof candle that can
be submerged in a drinking glass, tub or your pool -- without
Litecubes are made of non-toxic, FDA-approved plastic and contain
a gel that allows it to help keep cold beverages
cool. A simple push of a button allows one to activate
the cube to one of two “blinking” modes or a full
light mode. When used intermittently its battery
lasts for dozens of hours. Unlike the single-use "glow sticks" that
are popular these days at concerts and parties, the Litecube
can be turned off and then reused time and again.
The uses for Litecubes range from lighting drinks at tailgating
parties to illuminating punch bowls at receptions or even providing unique
effects in tubs and pools. Additionally, Litecubes can simply
be placed around a room to create a wacky or surprisingly romantic
atmosphere. The products come in red, white, blue, green yellow,
pink, orange, purple (purple tint) and an 8 mode “multi-colored version. Red,
white and blue Litecubes can be used for the increasingly popular
patriotic theme; red and green for the holidays; or match a color
to your favorite sports team. Litecubes are also available for
use as promotional and premium gifts or in fundraising
Since its launch in 2001, the Litecube now is available in not
only many colors but many shapes such as: golfball, football and pumpkins.
"As a professional photographer, I was looking for an interesting
way to use lights on Halloween evening that would entertain the
local children," says Carl. "When I saw my working
models reflected in a glass of water, I thought it would cool
for the light to come from inside the glass and that's when the
Litecube 'came to light' you might say."
Litecubes are sold through a number of on line companies as well
as retailers such as Z Gallerie and a number of
small gift stores.